Selling Oracle

I’ve worked retail sales, of one form or another, for going on fifteen years now. It’s rather difficult to work that long in a particular industry and not learn something useful to your life outside that industry. In this case, I’ve learned that if you want to learn the pluses of something you go to a sales report of some sort for the item you want to learn about. Having tinkered with Website on and off for the last twenty years the mention of the Oracle database has come up rather frequently. I wanted to learn what made Oracle so prominent in the industry so I looked up and article about it.
The article quickly established that Oracle is considered the BMW for the database world, “Everyone tries to beat them, but then they [Oracle] raise the bar with each successive release” the author said in the article. With ten versions on the market already, the author certainly had plenty to draw from in writing his article.
The real meat of the article talked about Oracle 11g’s “Application cluster support” which apparently allows the database to be installed across multiple servers. My first thought about this would be the difficulty in maintaining a database spread across multiple machines but then I thought about it and realized the benefits would outweigh the difficulty.
For one thing it would provide near infinite scalability. If the company using the database was having a particularly heavy load that year, they can simply expand the database across an additional server or two. Conversely if it’s having a lower load period it can shut down some servers to save resources or even remove the servers all together.
Read the full article at: Oracle Database Buyer’s Guide(http://www.databasejournal.com/features/oracle/oracle-database-buying-guide.html)